Archive for the ‘Packaging’ Category
A consumer package is one which holds the product for ultimate consumption and is within the means of a buying household. In other words, the consumer has the option to purchase the pack size which he considers adequate for the consumption of his family over a length of time and which does not involve extra investment during that period. A bulk package is opposite. It is either for the industrial consumer’s use, e.g., steel drums for paint or 4gallon or 18 liter kerosene oil can, a sack of rice, etc. The consumer package itself very often requires an outside package in which it is transported which is sometimes referred to as a transmit package or an outer container. An industrial package may either be described as a bulk package or a package for durable consumer goods. It is a basic package type, although many sub-divisions can be listed, e.g. a strip package or a multiple package. A dual use package is one which has a secondary usefulness after its contents have been consumed. Drinking glasses, boxes of jewelry or cigarettes, wastepaper baskets, refrigerator dishes, cloth from flour, and feed sacks are examples of this type of package.
Dear readers! Bubble Mailers are one of the products packaging materials which has got wide popularity around the world. With the help of Bubble Mailers we can carry our valuable documents in a safe manner. PaperMart.com is the right source to find good quality packaging supplies at affordable cost. Here you can buy superior quality Tulle which is made up of fine fabrics. Here lowest price is guaranteed and they also provide fastest shipping of your orders. Start approaching them immediately and get high quality products at best price!
Package Design and Size
One of the important ingredients of a package policy relates to its design. Package design is largely related to the function it wants to serve when it is primarily used as a promotional device and should attract and hold customer’s attention and stimulate them to buy. And packaging depends on the size and shape of the product. All are equally important and, therefore, a decision on these elements should reflect the preferences of the target customer group. When it is primarily protective, design decisions are, by and large protective and should give due weightage to the cost of material, the product’s shape, etc. It must give consideration to product handling, both by middlemen and consumers, and should facilitate easy display in retail outlets.
Package size decisions arise from a number of interrelated factors, but the most pressing and important ones are the rate of consumption and consuming units. For instance, bread, butter and cakes are consumed by households, so they are required for group consumption. In contrast, cigarettes, chocolates and cosmetics are packaged in units for individual consumption. Similarly, eatables like wheat, sugar, salt, etc., are required to be packed in large modified when a customer has a strong liking for a particular package size.
Every product requires packaging whether it is a consumer product or an industrial one. Because packaging is an important element in boosting the company’s sales. For example, if the package is used for brand differentiation and identification, it should bear some peculiar features that make it identifiable among a variety of similar products lying on the shelf, and it should remain intact until purchased by the consumer. In the case of consumer goods, where it is meant to identify the product at the point of purchase or to stimulate impulse buying, packaging, and should be attractive. In the case of product of products like spices, ghee, other eatables and medicines, it is meant for the prevention of adulteration. In the case of milk, curd, cheese and butter, packaging largely aims at the prevention of adulteration and maintenance of the freshness of products. The package is the producer’s last chance to communicate product message to the consumer. After all the advertising and public relations work has been done, the package must frequently stand on its own in a face-to-face confrontation with customers in the market place. Hence, the need for a sound packaging policy, which should give attention to the following points.
I) Package design
II) Package size
III) Package cost
IV) Package material